Wednesday, May 20, 2009

Memorial Day is the Third Most Perilous Holiday for Vehicular Traffic

Nearly 40 Million Drivers Expected to Hit the Road Memorial Day Weekend

Alpharetta, GA - May 2009 -- Nearly forty million drivers are expected to fill highways and byways this coming holiday weekend according to the U.S. Department of Transportation. Memorial Day weekend is the third most perilous holiday for vehicular traffic. Thanksgiving holds the number one spot, with Independence Day at number two. Labor Day and New Year's Eve round out the top five.

Radarsign (http://www.radarsign.com), the leading manufacturer and retailer of driver feedback signs, today released TEN TIPS TO ROAD SAFETY as vacationers hit the streets.

1. Don't drive drowsy. According to the National Sleep Foundation's Report on Drowsy Driving, 100,000 reported crashes, 71,000 injuries and 1,550 deaths every year are attributed to drivers falling asleep at the wheel. Add to that heavy holiday traffic and you have a recipe for disaster. If you are feeling drowsy, get off the road.

2. Wear your seat belt. The DOT reports fifty percent of all vehicular deaths could have been prevented with seat belts.

3. Signal your intentions. Every move you make on the road impacts the decisions and actions of others. By signaling your intention to turn or change lanes, you ensure others are alert to your movements.

4. Do not tailgate. Leave a distance equal to one car's length for every ten miles per hour. For example, if you are traveling fifty miles an hour, you should fall back a distance equal to five car lengths from the vehicle in front of you.

5. Move away from tailgaters. Many drivers attempt to "teach" a lesson to tailgaters by tapping their brakes telling the other driver to back off. Tailgaters typically exercise poor judgement and endanger themselves and others - especially when challenged. The best thing to do is move out of the way and let the tailgater safely pass you.

6. Avoid standing water. If you must drive through water, do so slowly and avoid sudden use of your brakes, turning too sharply or excessive acceleration. If you do hydroplane (an instance where the tread cannot channel the rainwater from under your tires), do not hit the brakes. Reduce your speed by taking your foot off the accelerator and turning the wheel in the direction you want to travel.

7. Know pedestrian rights. Always be aware of pedestrians at intersections and remember pedestrians have the right of way.

8. Turn on your headlights when visibility is low. The sobering statistic is that while only 25% of the miles we drive are at night, about 50% of the fatalities occur in the darkness--25,000 people each year.

9. Obey the speed limit. A difference of only five miles an hour can be the difference between life and death.

10. Stay alert! Talking on a cell phone, texting, reading maps - even listening to voice-directed GPS systems - can distract you from the road and lead to accidents.

"Every eighteen seconds a U.S. driver is involved in an auto accident and every 11 minutes someone dies in a car crash." said Charlie Robeson, co-Founder of Radarsign. "Road safety is a serious issue; that's why Radarsigns are affordable enough to be purchased by anyone and flexible enough to be put anywhere speeding is a problem. In the meantime, we hope everyone follows these driver safety tips and has a happy and safe holiday weekend."

About Radarsign
Radarsign is the country's most affordable, reliable and personal provider of driver feedback signs. Delivering the most energy efficient products on the market and a "built-for-the-job" design, Radarsigns are the most dependable and easy-to-use traffic calming solution. Radarsign products are available in a variety of sizes and mounting options (pole-mounted, mobile stand, trailer-hitch mount, etc.) and provide a proven and affordable solution to calming traffic in neighborhoods, school zones, military and corporate campuses, as well as city streets and highways. For more information visit: www.radarsign.com

Monday, May 4, 2009

Slow Down, Save a Life

Do you slow down when you see Radar signs posted on the side of the road or when you see the parked cop car with his arm pointing a radar gun in your direction? You're probably too late to avoid a ticket in the second case, but in the first example, you may be able to save a life.

Last week, I was asked to attend an event on safety at a small charter school in Dunwoody. They have been experiencing problems with cars speeding past, ignoring children in the crosswalk and whipping around the bend to the next school.
In the hour before classes start and the hour after school lets out, a double yellow light with a School Zone sign blinks from its post above N. Peachtree Road at Brookhurst Drive warning drivers to slow down. Over time, that light and tiny sign have become invisible. Officials looked at their options and chose to install a battery-powered driver feedback sign above the speed limit sign on the side of the road.
This is what happened.


I met and spoke with city officials, police officers, concerned parents, a councilman and the good folks at PEDS ( Pedestrians Educating Drivers on Safety). Unlike my daughter's school that's on a slow moving side street off the beaten path, this school is in an older residential neighborhood that has become the cut through street for people in a hurry to get to the major highways of 285 and 400.

Hey, I like my short cuts as much as the next guy, but when the street passes two busy schools and winds through tree laden neighborhoods with hidden drives, I'm probably not going to be driving 18-34 miles over the speed limit--- unlike the people nabbed on the Radar Sign during its first week in stealth mode.
As I stood on the sidewalk across the street from the school observing traffic flow, college cops and city buses sped past doing 42- 45 in the 35 mph zone. Even with the sign operating, minivans logged in at 39, and most cars simply slowed as they passed and then hit the gas again a car length away. The sign might be slowing them down, but without a cop pulling them over, I get the feeling it's more like a a wagging finger than a hand slap. And these people need to be slapped.
PEDS runs quite a few videos on their website from countries that aren't as squeamish with their advertising content as the USA. They claim "The faster you drive, the bigger the mess."
You can see them here.

This is a video that didn't make the cut for local television or even in our movie theaters, forget the fact that you're there to see all the gore Of SAW IV, someone out there thinks you can't handle the harsh reality of what a speeding vehicle does when it meets little Jenny Sue in the crosswalk.



Wow. That's a pretty strong message.

I live in a neighborhood where kids ride their bikes, scooters and skateboards in the street because we don't have sidewalks. When they walk to the community pool, they usually walk three or four abreast in the road. There are two main thoroughfares and a lot of curves, hills and mature landscaping. No one goes 25mph. A neighbor purchased some children at play signs that looked like this:

We thought it was a good idea.

Apparently the teens who vandalized and later stole the figures disagreed. A woman who runs a day care at her house puts cones and a net at the end of her her driveway. She lives on a dead end street.
There is one sign at the front of the neighborhood that tells anyone entering that there are children at play. One sign for over 400 houses, over 14 streets, over 30 bus stops.
You can institute safety measures, you can teach your kids to be careful... but how do you slow down a speeding vehicle?

I looked around for alternatives to the RADARSIGN, thinking the $3800 price tag may not be something the HOA would back.

You can install speed humps that the city would pay for, humps that would cost only $25/yr to the tax bills of the residents on the affected streets.... but they come with their own problems: added maintenance to vehicles that traverse the humps, delays for emergency vehicles, accidents caused by people trying to avoid the humps, or taking them too fast, and the devaluation of homes on streets with the humps... to name a few.

You can paint and mount your own SLOW DOWN signs.

You can paint fake speed bumps in the road.

You can borrow the radar gun from PEDS for a short period of time, log the speeds and report it all to the local police, which may bring them out for a few days of ticketing- but be aware, in my state, you have to be going at least 10mph over the speed limit to warrent being pulled over.
The cops I spoke to rolled their eyes when I asked about issuing warnings.
They like using the radar signs and thought my concerned moms driving the school zone as "pace car" idea might end up making more people angry, than teaching them a lesson about obeying the speed limit.

Pace cars as "traffic tamers" are cars that pledge to drive the speed limit. They sport bumper stickers that say, "Would you rather I were a speed bump?" And "Honk if you want me to go slower." I think it's kind of cute, especially if the driver is a Granny with her hearing aid turned low.
So what's the solution?
Do we need to pay expensive traffic tickets to slow us down? Hear the sad story of an crash due to unsafe speed? See the obituary in the paper of a child killed when crossing the street?

There are so many distractions in the world. Maybe when you're in your car, you can eliminate a few and keep your eyes on the road and your speedometer.
Try this:
Don't eat while driving.
Don't text while driving.
Answer calls only if you are operating a hands free mobile phone.
Turn your music down.
and Think.

Just think.